Media Kit · August 2026
iamclaudiaq
Easy plant care and lush home inspo. No green thumb required.
About
Come for the plants,
stay for the rest.
I’m Claudia, a houseplant and home creator in Long Beach, California.
I share easy plant care, honest recs and lush home inspo, for the person just starting out with their first pothos and the collector growing a whole room of aroids.
Simple tips that keep plants alive without it turning into a second full time job, because plant care, and our lives, are not one size fits all. My audience trusts me because I show the wins and the mistakes equally, unfiltered, and I only recommend what I actually use.
An engaged audience
Four platforms.
One audience.
Every figure read directly from Instagram Insights, TikTok Studio, YouTube Studio and Meta Business Suite on 23 August 2026, and labelled by platform.
102.7K
Followers · verified · 30 day window
21.1K
Followers · 389.3K likes · 28 day window
10.7K
Subscribers · 369 videos · 28 day window
15.6K
Followers · 28 day window
Combined figures add Instagram over 30 days to TikTok, YouTube and Facebook over 28 days. Captured 23 August 2026.
Audience
Women, 25 to 64,
who want their plants to live.
The same audience shows up on every platform. Overwhelmingly women, settled in their homes, and old enough to be buying for them. Instagram and TikTok skew 25 to 44, Facebook and YouTube reach further into 45 to 64.
Share who are women
Share who are women
TikTok
Share who are women
YouTube
Share who are women
Age on Instagram
Largest single band is 35 to 44. Three quarters sit between 25 and 54, matching TikTok and YouTube closely.
Where they are
United States leads on every platform, with Canada, Australia and the United Kingdom behind it.
Instagram age and gender from the Instagram app, 90 day window. TikTok and TikTok location from TikTok Studio. YouTube from YouTube Studio, 28 day window.
Content pillars
What I make.
01 · Plants and care
Easy care, honest answers.
Watering, light, pests, repotting, grow lights. The questions people actually type into a search bar, answered plainly and without assuming anyone owns a greenhouse. Search alone brings a fifth of my TikTok traffic.
02 · Lifestyle and home
Plants, pups and the whole picture.
Home styling, everyday life and the dogs. This is where the audience connects with me as a person rather than a plant account, and it is why branded content performs here across categories rather than only in plant care.
Content aesthetic
The look and feel.
Selected work
Content that travels.
Top performing posts, with the view counts they actually earned. Captured 23 August 2026.
TikTok
TikTok
TikTok · Sponsored
TikTokInstagram Reels
Reels distribute across both Instagram and Facebook. Totals are Meta wide, with the split shown on each.
Meta
Meta · Affiliate
MetaYouTube, long form
My alocasia collection
19K views
Every grow light I use
10K views
My most expensive houseplants
7.1K views
Brand partners
Brands I have worked with.
Across plant care, home and garden, and beauty. The audience follows me rather than a category, which is why partnerships travel outside plant brands.
I work with very few brands and I keep the ones I choose for years. My audience sees a handful of products from me annually, which is exactly why a recommendation here lands differently to one from a feed full of discount codes.
iamclaudiaq 